Once upon a time, in the imagination of a Hong Kong artist with Nordic roots, there was a small, mustachioed elf with a toothless smile: Labubu . Halfway between cute and strange, he bears the trace of a mysterious past and has transformed into a global toy-collecting phenomenon.
Origins & Creation
- Creator : Kasing Lung, a Hong Kong illustrator, draws inspiration from Nordic folklore and a dark but tender universe.
- First appearance : via The Monsters label in 2015, initially distributed by How2Work.
- Pop Mart launch : in 2019, Labubu became an icon of the Chinese brand, appearing in blind boxes and figurines available in dozens of themes.
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Character Evolution
Labubu is not just a character, but the hero of a rich universe called The Monsters . He interacts with other creatures like Pato, Tycoco , and Zimomo . Each collection features different versions of Labubu: seasonal editions, themed editions, or those resulting from artistic collaborations.
Features & Style
- Physical appearance : Pointed ears, shaggy fur, large expressive eyes, smile with 9 visible teeth.
- Design : somewhere between "ugly cute" and macabre fairy tale, often inspired by Nordic forests.
- Symbolism : Labubu embodies resilience, difference, and attachment to invisible worlds.
Success and Community
The character quickly won over art toy collectors thanks to its rich narrative and unique aesthetic. It is now highly sought after on the secondary market, with some rare editions fetching exorbitant prices. On social media, "unboxing" videos and Labubu showcases abound, strengthening the community bond around the character.
In our shop
Find an exclusive selection of Labubu figurines on MonLabubu: recent collections, limited editions, and rare pieces. Each drop is announced precisely, and the community is kept informed through our newsletters and social media.
