Social Media Trends & Viral Products
Social media plays a central role in the world of toys and art toys. Thanks to TikTok, Instagram, and YouTube, certain figurines or plush toys become true viral phenomena, influencing desires and purchasing behavior in just a few hours.
What is a viral product?
A product goes viral when it is massively shared, liked, and featured in videos or unboxings. This is particularly true for Blind Boxes , kawaii plushies , and collectible Art Toys such as Skullpanda, Molly, or Jellycat plushies.
Where do trends originate?
- TikTok: the number 1 network for short videos. Challenges, reactions, blind box openings and collection scenes.
- Instagram: for creative staging, stylized collections, and artistic collaborations.
- YouTube: detailed unboxings, reviews, and comparisons of rare series.
- Reddit & Discord: communities of collectors, exchanges, exclusives, upcoming drops.
How to keep up with the latest trends?
At MonLabubu, we update our " trending " selection every week to keep up with social media news: Pop Mart new releases, limited drops, hype collabs and toys that are sold out everywhere else.
Join the community
Want to know what's trending before anyone else? Follow us on Instagram and TikTok , and subscribe to our newsletter for exclusive drops.
